Jackson Ellis

Selling online is now an essential part of every retailer’s business model and all the major high street brands operate online stores.

But, what about the smaller retailers – what are they doing?

Well sadly, most have yet to fully explore the advantages that the Internet can provide, particularly where new, extremely lucrative online revenues are concerned. However, as the Internet is the future of retailing, this is something that can no longer be ignored.

In the current economic climate, the high street is suffering, yet online spending for the first half of 2008 was up by almost 40% year on year to over £26bn!

So, people are still spending, but they are seeking out better price, bargains and choice of products online.

This is what the Internet is all about. It provides us with the convenience to shop on our time and on our terms and extremely quick delivery times mean that we can purchase pretty much anything from anywhere in the world and have it delivered to our doorstep the very next day.